The Circle, Ontario

The Circle is a one-of-a-kind spatial experiment that redefines the possibilities of a digital showroom/sales center that is fluid enough to be used as a template for a variety of products, including real estate. It houses space for a 720-degree 4K screen designed for the viewer to experience virtual reality. The space revolves and takes cues from its most central element (720 screens), which aims to create a futuristic experience perfect for public interaction and is inspired by virtual reality's expansive and imaginative nature.